5 Rules Of Persuasive Presentations

A good leader knows well how to be persuasive and to a great extent the biggest opportunity to be persuasive is at the time of a presentation. I’ll share with you the 5 rules of persuasive presentations that Josh Gordon exposes in his book Presentations that Change Minds: Strategies to Persuade, Convince, and Get Results

1. A Persuasive Presentation always advocates a competitive option.Gordon says that most of the time the biggest “competition” is not changing, or apathy. Sometimes is another product or process. But Whatever it is, you should present your idea, or product as a competitive option to the current status of things.
2. A Persuasive Presentation Strentghtens and deepens dialog, not control.“Without dialogue there is little persuasion”, says Gordon. You should be prepared to answer questions about your proposal, and most important, you should try to answer those questions from the point of view of your audience.
3. A Persuasive Presentation is a Persuasive event, not a slide show.This is one of the core concepts here. Think about your audience first, not about you. Think of what you should do to engage them, to get them involved, to make them trust you. Think about it, only after that, start preparing your slides, or presentation.
4. A Persuasive Presentation Targets an Audience’s Decision-Making Process.A persuasive presentation is to make your audience change the way they see and feel about things, to make them move towards a goal. You should understand what makes your audience make a decision, you should identify that and develop your presentation accordingly.
5. A Persuasive Presentation Asks For An Order.“A persuasive presentation has a goal”, Gordon states. So, you might not be selling a product, but you could be selling and idea. Whatever the goal of the presentation you should make everything within your reach to achieve it. A call for action is always the latest point in your presentation, always.

LEADERSHIP ACTIONS

1. Next time you’re entitled to ask for something, think about it in terms of presentations. You might not use slides, but you should follow a sequence like the one you’ve seen here.
2. If you know someone who’s persuasive, study him/her and try to understand how he/she does it. Can you relate his/her acts to what you’ve read here?

And Remember, Be Alert, Be A Leader

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