A good leader knows well how to be persuasive and to a great extent the biggest opportunity to be persuasive is at the time of a presentation. I’ll share with you the 5 rules of persuasive presentations that Josh Gordon exposes in his book Presentations that Change Minds: Strategies to Persuade, Convince, and Get Results
- A Persuasive Presentation always advocates a competitive option.Gordon says that most of the time the biggest “competition” is not changing, or apathy. Sometimes is another product or process. But Whatever it is, you should present your idea, or product as a competitive option to the current status of things.
- A Persuasive Presentation Strentghtens and deepens dialog, not control.“Without dialogue there is little persuasion”, says Gordon. You should be prepared to answer questions about your proposal, and most important, you should try to answer those questions from the point of view of your audience.
- A Persuasive Presentation is a Persuasive event, not a slide show.This is one of the core concepts here. Think about your audience first, not about you. Think of what you should do to engage them, to get them involved, to make them trust you. Think about it, only after that, start preparing your slides, or presentation.
- A Persuasive Presentation Targets an Audience’s Decision-Making Process.A persuasive presentation is to make your audience change the way they see and feel about things, to make them move towards a goal. You should understand what makes your audience make a decision, you should identify that and develop your presentation accordingly.
- A Persuasive Presentation Asks For An Order.“A persuasive presentation has a goal”, Gordon states. So, you might not be selling a product, but you could be selling and idea. Whatever the goal of the presentation you should make everything within your reach to achieve it. A call for action is always the latest point in your presentation, always.
LEADERSHIP ACTIONS
- Next time you’re entitled to ask for something, think about it in terms of presentations. You might not use slides, but you should follow a sequence like the one you’ve seen here.
- If you know someone who’s persuasive, study him/her and try to understand how he/she does it. Can you relate his/her acts to what you’ve read here?
And Remember, Be Alert, Be A Leader 
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9 comments
Very important points ; just one more thing must be remembered that no matter how good your slides may be its YOU who is the presentation NOT your slides . Have full command on the topic and talk to your audience and not to your slides .
ur article is always fantastic and educating,keep this up
The article is educative
Syed:
good point! Before the slides is the message, you must be 100% clear of the message you want to communicate, only after that you should work on slides or supporting material for your presentation.
Arowolo:
Thanks for your words too.
I’m doing my best to keep up with the site.
Thank you guys for stopping by and taking the time to read.
Thanks for your tips. It may be important to add that the personality of the person(s) one is trying to persuade must be taken into consideration as well as the cultural environment
THANKS KEN , for recognising my point . You are a doing a great job and always come up with new angles and dimensions of Leadership I read all what you post here very attentively . Its a great source of knowledge and inspiration .
Well done ……………………….. KEEP AT IT
it is not quite enough to be well prepared in speach.so personally,i’d aperciate it if reconcideration will b given 10Q.
It’s such an enlightening stuff you have here. Keep it up. Cheers!
thanks for the communication,and i still believe that body talk has alot to do with successful presentation.that people can easily get involved in response to the quality of looks and appearance.though,looks alone might not determine the involvement.
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