
This 3-part article series deals with Motivation Theories and their impact on leadership. This week, we start with the Content Motivation Theories. I’ve condensed the information tolet you grasp the essential of the concepts in an easy way.
According to Lussier and Achua (2004)“motivation is anything that affects behavior in pursuing a certain outcome”. As usual, It’s good to understand a definition before moving on with a subject. In this case the key parts of this definition are:
There’s no doubt that motivation affects behavior. Thus being able to motivate people towards achieving the vision (or goals) is one of the fundamental skills a leader should have. In this article we’ll review the several motivation theories and how they relate to each other.
This is one of the famous motivation theories, was developed in 1940s by Abraham Maslow. It’s based on four assumptions:
In order of complexity (from basic to complex) the needs are:
This theory divides the needs in two groups (factors), from the basic needs or the hygiene or maintenance needs and the higher needs or motivators. This theory proposes that people are motivated by motivators. In Herzberg’s view, maintenance factors are extrinsic. That is, they come from the outside of the person or the job itself. On the other hand motivator factors are intrinsic, they come from within the person through the work itself.
For Herzberg, the maintenance factors range from “not dissatisfied” to “dissatisfied”, and the motivator factors move from “satisfied” to “not sastisfied”. From this view, it’s clear that providing maintenance factors can keep people from being dissastisfied. But to keep them satisfied it’s necessary to provide them with motivator factors.
In simple words, this theory states that “People are motivated by their need of achievement, power and affiliation”.The way then to motivate people is to give them the right proportion of each motivator according their needs. Of course, most of the time one can identify the “dominant” motivator for each person. The next list gives some tips on how to motivate someone according his/her motivator.
Next Part of the article deals with Process Motivation Theories and Reinforcement Theories. After that, we’ll see how they interrelate to each other and what specific applications they have for leadership.